ASICS NOVALIS™, is a new unisex footwear and apparel line created jointly by @kikokostadinov and ASICS. The capsule reinterprets the fundamentals of ASICS and its ethos of ‘Sound Mind, Sound Body’ to go beyond athletic performance and into the practice of everyday life
We had the pleasure doing location recording capturing the raw sound of the dancers movements for these minimalist product videos.
Directed by Frank Lebon
Produced by Dobedo
Featuring Break dance, Irish dance, pole dance, and ballet.